Simple, but true.

Simple but true

Years ago, when I started out in UX design, I thought that the experts in my field had all this arcane knowledge around UX, knowing all these tricks about how to handle projects and how to make products the very best that they can be.

You know what over a decade working in UX has taught me?

  1. Listening to your customers;
  2. Understanding their collective and different needs; and
  3. Ensuring that what you’re making addresses those needs;

is enough to put you ahead of most of your competitors.

This simple premise is one that everyone in a company should be aware of, and yet I’ve witnessed a number of large influential companies out there who still don’t manage it. If you’d like me to help your company, let’s talk.

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